Branding Your Business With Indoor and Outdoor Signs​

Are you looking to enhance your office with a custom-cut wall logo? Would a stunning wall mural make your entry-way stand out to customers? Thinking of using acrylic signs or colorful floor decals to enhance the branding of your business or improve customer experience as they walk through your business? Whether you’re looking to show users around with directional signage or make your business beautifully branded, the Signs & Graphics Department at Duncan-Parnell is excited to help!

How Important is Good Signage to a Business?

Signs can be a vital part of your business’s overall marketing strategy. Signs with your logo reinforce your brand in customer’s minds. They draw attention from both current and prospective customers. Exterior signage can not only reinforce your branding to your customer base, but also be leveraged to share information about your business or promote sales.

The return on investment from signage is incredible. Exterior signage is visible to customers and prospective customers 24 hours a day, 365 days a year. With that kind of exposure, picking the right signs and graphics partner is crucial.

You need a design partner that understands your business goals and is willing to work with you to create the best representation of your company. When we create exterior and interior signage here at Duncan-Parnell, we take your goals and pair that with top quality work. We understand that you want the best representation your company can get when it comes to signage.

Which is Better, Interior or Exterior Signage?

There is no simple answer. The goals behind your sign creation will tell you whether interior or exterior signage is better for your application. Exterior signs help draw attention to and differentiate landmarks and locations. Interior signs help customers locate products, advertise promotions and promote impulse buying decisions.

If you’re looking to increase brand awareness, draw users to a new business location or promote a major business wide sale, exterior signage is likely the best option for you. If you’re looking to help customers navigate your store, promote in-store purchases, or give additional information, interior signage is the way to go.

Selecting A Sign Design Partner

The team here at Duncan-Parnell understands that your business is important to you and the signs promoting it should be treated with equal importance. We want to be more than just a vendor, we want to collaboratively partner with your team to create the best interior and exterior signs for your goals and success.