Small Business Uses Point of Purchase Signs to Grow Brand Awareness & Boost Sales in Major Retail Stores


The Problem: Standing out among national brands in major retail stores

Charleston Mix, a Bloody Mary mix company headquartered in – you guessed it, Charleston, SC – is sold in big stores across the country like Walmart and Target, and major Southeastern retailers like Publix and Harris Teeter. As you can imagine, it isn’t always easy catching the attention of busy shoppers in crowded retail environments like these, especially when a taste test isn’t an option.

The Solution: Cost-effective point of purchase displays

Eye-catching signage and custom point of purchase (POP) displays have been crucial for Charleston Mix’s retail success and building brand awareness. For the past few years company founder Ryan Eleuteri has been working with Charleston-based Sales Representative Garrett Shank and the Duncan-Parnell Signs & Graphics team. Duncan-Parnell works with Charleston Mix on various POP signage, such as endcap displays, rack cards, business cards and other sales collateral for the team to use, “It’s been a really great collaboration, they feel like an extension of our team,” Ryan said about the partnership.

It’s critical that Charleston Mix’s retail displays are creative enough to grab people’s attention but still practical enough that they can hold up in high traffic stores. For their most recent displays, they were looking for a material that could be directly printed on. Garrett was able to recommend the best material for this project and make it fit their needs. The material could not only be directly printed on but also shipped to retail partners flat, a logistical bonus that would make shipping easier without compromising on stability. One other important factor of these retail displays is that retail partners like the signage, after all, the happier they are with the display the more likely they are to leave it up for longer.

The Result: Boosted sales and increased brand awareness

Branded endcap displays have played a significant role in helping Charleston Mix raise brand awareness, especially as they expand to new customer bases beyond the Charleston-area. According to Ryan, having retail displays where their products are sold always boosts sales and generates more awareness for Charleston Mix. Garrett works with Ryan and the Signs & Graphics team to ensure displays come out as planned without breaking the budget. “Garrett’s really good at working with us within our budget…he can help make sure whatever product we land on is going to fit within our budget and also accomplish what we are trying to do,” Ryan said. As Ryan continues to focus on expanding Charleston Mix’s business to additional retail stores and areas, the right signage and displays will help support the brand’s growth and success.

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